Social Media Campaigns
Since the formation of Black History Month, we've grown accustomed to spending each February reflecting upon the legacies of the many ancestors, space makers, and innovators who have paved the way for subsequent generations of Black people in America. While these icons will always be unquestionably deserving of their flowers and recognition, we hope to also shine a light on the brighter days ahead in the wake of this pandemic era and to overall use the power we hold today to improve tomorrow.
Launched in tandem with the intake of our inaugural Prosparette cohort, our #defeatingdisparity campaign was our first effort to make a splash across socials and help us begin cultivating our beloved Prosp(a)ritribe community.
Posts of and by our Prosparettes were shared along with a simple yet eye-catching Fuschia square to represent our bold and unapologetically fierce approach to tackling the student debt crisis.